Post by : Mumtaaz Qadiri
As part of preparations for BRIDGE Summit 2025, the world’s largest meeting for the media, content, and entertainment industries, the global Roadshow stopped in Cairo, Egypt. The main summit is scheduled for December 8–10 in Abu Dhabi. The Cairo event gathered more than 300 leading figures from media, arts, cinema, and content creation, including editors-in-chief, producers, and directors.
Aim Of The Roadshow
The Cairo Roadshow was designed as a strategic platform to share BRIDGE’s long-term vision. This vision focuses on building a global hub for collaboration across media, content, and entertainment. The aim is to encourage meaningful communication that shapes how people think, learn, and enjoy culture. The event also provided an introduction to the main themes and tracks that will be featured at the Abu Dhabi summit.
Cairo’s Importance In Media
The evening in Cairo highlighted the city’s special role as one of the Arab world’s most influential cultural and media centers. Cairo has always been known for its rich heritage, artistic strength, and creative talent. Choosing Cairo as a stop for the Roadshow shows recognition of Egypt’s historic leadership in shaping Arab culture and its strategic location as a link between the Arab world, Africa, and new media markets.
Celebrating Creative Icons
The event brought together top names from cinema, television, and media, celebrating Cairo’s contribution to culture. Among the attendees were acclaimed actress Yousra and veteran broadcaster Mahmoud Saad. Their presence gave the evening both cultural richness and star power, reminding everyone of Egypt’s continuing influence in arts and storytelling.
Words From Dr. Jamal Al Kaabi
Dr. Jamal Mohammed Obaid Al Kaabi, Director General of the UAE National Media Office and Vice Chairman of BRIDGE, stressed Egypt’s importance. He explained that Egypt was never just an option, but a cornerstone of BRIDGE’s journey. He said that no map of global media influence can be complete without Egypt. From cinema and theatre to television, journalism, and digital platforms, Egypt has always been a strong voice.
Egypt As A Cultural Gateway
Dr. Al Kaabi further explained that Egypt is more than just a country with history. It is a gateway to Africa and the wider world, a place where ideas, creativity, and media talent connect. Egypt’s deep influence on Arab identity and storytelling makes it a natural partner for BRIDGE’s vision of a global media hub.
Purpose Of The Summit
According to Dr. Al Kaabi, BRIDGE Summit 2025 is not just another event. It is a global platform that will bring together creators, investors, and policymakers in one place. The goal is to create lasting opportunities and value. He explained that BRIDGE is not about short-term attention but about long-term empowerment. The summit wants to restore media, content, and entertainment to their rightful place as pillars of culture, development, and civilization.
Building A Lasting Legacy
Dr. Al Kaabi also pointed out that the success of BRIDGE will not be measured by short-lived applause. Instead, it will be measured by the lasting legacy it leaves behind. The summit aims to shape cultural identity, strengthen global partnerships, and empower media and entertainment as foundations for the future of nations.
Fireside Conversation On Media And AI
One of the main highlights of the evening was a fireside conversation between Mahmoud Saad and Dr. Al Kaabi. The discussion focused on the future of media, content, and artificial intelligence. The talk explained that BRIDGE is not just a conference but an ecosystem for creativity and collaboration. This means that BRIDGE will keep working beyond the summit dates to support the industry on a long-term basis.
Transforming The Role Of Media
During the conversation, both speakers agreed that media and content should not be seen only as tools for short-term influence. Instead, they should be developed into a sustainable industry that creates cultural, social, and economic value. This vision reflects BRIDGE’s goal of making the media and entertainment sector a key part of global development.
Role Of Technology And Artificial Intelligence
The discussion also touched on the transformative role of technology and artificial intelligence (AI) in the future of media and content. AI is changing how stories are created, shared, and consumed. At BRIDGE Summit 2025, a special track will be dedicated to technology and AI. This will include global experts and leading companies who will explore how AI can support creativity while ensuring responsible use in the industry.
Sustainable Global Partnerships
One of BRIDGE’s unique strengths is its ability to create cross-border partnerships. The summit aims to connect professionals and companies from different regions of the world, making it a platform for global inclusivity. This approach will help build a sustainable and fair media ecosystem that benefits all participants.
Egypt’s Cultural Leadership Recognized
By hosting the Roadshow in Cairo, BRIDGE also recognized Egypt’s longstanding cultural leadership. For decades, Egypt has been the heart of Arab cinema, television, and journalism. Today, it continues to be a place where new talent and creative voices emerge. This legacy makes Egypt a natural partner for a summit that hopes to reshape global media and entertainment.
Preparing For The Abu Dhabi Summit
The Cairo stop is just one of many events leading to the main BRIDGE Summit 2025 in Abu Dhabi. The upcoming summit will host thousands of industry leaders and cover multiple tracks, including media innovation, entertainment growth, artificial intelligence, and global collaboration. Abu Dhabi aims to position itself as a world hub for media and content, and the Cairo event was a powerful step in that direction.
The Cairo Roadshow for BRIDGE Summit 2025 successfully brought together leading names in media and culture, celebrated Egypt’s influence, and introduced the summit’s vision. With its focus on collaboration, technology, and cultural legacy, BRIDGE hopes to create a new chapter in the history of media, content, and entertainment. The Abu Dhabi summit this December will be a chance to see these ideas take shape on a global stage, uniting talent and innovation from around the world.
Global media summit, Entertainment industry growth, Artificial intelligence role
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