Saudi Media Academy Starts Second Phase Of Media Leaders Program

Post by : Mumtaaz Qadiri

The Saudi Media Academy, part of the Ministry of Media, has started the second phase of its Media Leaders Program. This phase features a special intensive course called “Digital Advertising”. The program is being held at Mohammed Bin Salman Nonprofit City and is organized in collaboration with ESCP Business School, which is ranked fourth globally in marketing by the QS World University Rankings.

Purpose of the Program

The program aims to equip media professionals with modern skills in digital advertising and leadership. By combining theory with practical workshops, participants can gain a comprehensive understanding of digital media, from planning campaigns to implementing them effectively. This initiative supports Saudi Arabia’s vision to lead in media innovation and digital transformation.

Structure of the Course

The Digital Advertising course is a three-day intensive program. It mixes theoretical knowledge with practical application, allowing participants to immediately practice what they learn. Workshops are conducted by international experts with experience in global media and marketing trends.

Interactive Learning Activities

Participants take part in interactive activities that focus on creating and building digital systems. These activities guide them from the initial concept to full implementation of digital media strategies. This hands-on approach ensures that participants gain real-world experience in designing campaigns that are effective and measurable.

Learning Digital Advertising Strategies

The program teaches participants how to plan and execute digital advertising campaigns. They learn to identify target audiences, choose the best platforms for their campaigns, and design content that engages viewers. Additionally, participants learn to measure campaign performance and analyze results to improve future efforts.

Integration of Artificial Intelligence

A key part of the program is introducing participants to artificial intelligence (AI) tools. These tools help professionals anticipate global digital trends, automate parts of their campaigns, and make data-driven decisions. Learning AI methods equips participants to lead media transformation in the digital era, making campaigns more efficient and innovative.

Collaboration with International Experts

The course includes workshops led by global experts in media and marketing. These instructors provide participants with the latest knowledge and best practices from around the world. Learning from experts helps participants understand international standards and apply them in local and regional media projects.

Focus on Global Digital Trends

Participants are introduced to emerging trends in digital media, including new platforms, marketing techniques, and content strategies. They gain skills to adapt quickly to changes in the digital landscape, ensuring that their campaigns remain competitive and effective.

Practical Application of Knowledge

The program emphasizes practical application, allowing participants to test strategies and tools in real-world scenarios. By applying their knowledge immediately, they gain confidence and experience in managing digital advertising campaigns successfully.

Preparing Media Leaders for the Future

The Media Leaders Program is designed to prepare participants for leadership roles in media organizations. By learning both theory and practice, participants develop the skills needed to guide teams, manage campaigns, and make strategic decisions in digital media.

Enhancing Saudi Arabia’s Media Sector

This program supports Saudi Arabia’s efforts to modernize its media sector. By training professionals in the latest digital and AI technologies, the country strengthens its position as a leader in innovative media. Graduates of the program are expected to implement new strategies and improve media practices across the Kingdom.

Measuring Campaign Effectiveness

One important topic covered is evaluating the success of digital campaigns. Participants learn how to use analytics tools to measure audience engagement, conversion rates, and overall campaign impact. This ensures that every campaign is optimized for maximum reach and effectiveness.

Using AI for Strategic Decisions

Artificial intelligence helps media professionals make strategic and informed decisions. The course teaches how AI can predict trends, optimize campaigns, and personalize content for different audience groups. This knowledge allows participants to create more targeted and impactful campaigns.

Hands-On Workshops and Exercises

Participants engage in hands-on exercises where they design, implement, and review digital advertising campaigns. This approach gives them practical experience and strengthens their ability to handle real-world challenges in media and marketing.

Building Skills for Leadership

The Media Leaders Program focuses on developing leadership skills. Participants learn how to lead teams, manage resources, and make strategic decisions in fast-changing digital environments. Leadership training is combined with technical skills, ensuring that participants are ready for high-level roles in media organizations.

Collaboration and Networking Opportunities

The program provides opportunities for networking and collaboration with international experts, instructors, and fellow participants. These connections help professionals exchange ideas, share experiences, and collaborate on future projects, strengthening the overall media community in Saudi Arabia and beyond.

Contributing to Digital Transformation

By learning the latest trends and AI technologies, participants can contribute to digital transformation in media organizations. This leads to more innovative campaigns, better audience engagement, and improved overall performance of the media sector.

Supporting Saudi Vision 2030

The Media Leaders Program aligns with Saudi Arabia’s Vision 2030 goals, which include developing a knowledge-based economy and advancing digital technologies. By training media professionals, the program strengthens the country’s capabilities in digital media, AI, and leadership.

Long-Term Impact of the Program

Graduates of the program will apply their skills to enhance media practices across the Kingdom. They are expected to introduce new strategies, improve efficiency, and lead media organizations toward innovation. This ensures a sustainable and competitive media sector in the long term.

Leading Media Innovation

The second phase of the Media Leaders Program demonstrates Saudi Arabia’s commitment to advancing digital media and AI skills. By providing international expertise, practical training, and leadership development, the program prepares participants to lead the Kingdom’s media sector into the digital future successfully.

Digital Advertising Skills, Media Leaders Program, Artificial Intelligence Tools