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Labubu Toy Craze Boosts Pop Mart Profits by 350% | Viral Plush Trend Explained

Post by : Mariam Al-Faris

The world can’t get enough of Labubu.
Pop Mart, the Chinese collectibles giant, has seen profits soar by 350% in H1 2025, all thanks to one unlikely hero—Labubu, the quirky plush toy that took social media by storm.

Originally created in 2015 by artist Ka Sing Lung, Labubu’s roots lie in Nordic mythology and storybook charm. But in 2023, the character exploded in popularity when its plush keychains went viral across TikTok and Instagram, igniting a frenzy reminiscent of past icons like Tamagotchis, Beanie Babies, and Fidget Spinners.

This toy craze shows how celebrity culture, nostalgia, and viral marketing fuel today’s unpredictable global trends—and Pop Mart is riding the wave to record-breaking success.

July 22, 2025 6:26 p.m. 472

#labubu #popmart #ToyCraze #trendingtoys #plushtoys #viraltrends #collectibles #nordicmyths #kasinglung #cabbagepatchkids #beaniebabies #tamagotchiuni #fidgetspinner #toyindustry #globaltrends #chinabusiness #businessnews #markettrends #toynews #lates

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