Post by : Raina
Al-Fahim
Abu Dhabi, UAE – Bridge Summit 2025, the global convening for media, content and entertainment professionals, will focus on the role of artificial intelligence and innovation in media. Taking place from December 8 to 10, 2025 at the Abu Dhabi National Exhibition Centre (ADNEC), organisers have confirmed a strategic collaboration with platform X to highlight AI-powered solutions and sector trends.
The agreement followed meetings between H.E. Abdulla bin Mohamed bin Butti Al Hamed, Chairman of Bridge, and Dr. Jamal Al Kaabi, Vice Chairman, with senior executives from X. Under the partnership, X will deliver keynote and panel sessions, host hands-on workshops and stage live demonstrations of its technologies. Attendees can interact with X through on-site installations and AI-enabled digital screens that will act as real-time guides throughout the summit.
H.E. Abdulla Al Hamed said the tie-up reflects the UAE’s commitment to innovation and principled AI deployment, and that it will deepen cooperation among media, policy, financial and technology stakeholders to support a resilient, connected society and advance the international media ecosystem.
Reem Sadiq, Head of Government Affairs and Partnerships, MENA at X, noted the company’s aim to surface global trends in real time and to show how X helps creators, storytellers and innovators scale their work. She added that the collaboration reinforces the UAE’s role in shaping conversations on digital transformation and innovation.
Bridge Summit 2025 will occupy roughly 1.65 million square feet at ADNEC and is projected to welcome more than 60,000 delegates, 300 exhibitors and in excess of 300 activities, including around 200 panel discussions and 50 interactive workshops. The event is designed as a global hub for knowledge sharing, technology demonstration and creative partnerships.
The summit is organised around seven thematic tracks:
- Media – rethinking newsrooms, reporting and audience engagement strategies.
- Creator Economy – investigating creator business models, influence and monetisation.
- Music – exploring streaming patterns, rights management and AI-driven production.
- Gaming – looking at interactive experiences, virtual environments and next-gen tech.
- Technology & AI – demonstrating data-driven tools and smart media applications.
- Marketing – examining consumer insights, brand storytelling and engagement tactics.
- Film – showcasing cinematic craft, visual innovation and industry trends.
Through these streams, Bridge Summit 2025 intends to map how technology, creativity and cross-sector collaboration are reshaping content creation, entertainment and communications. With X contributing AI insights and interactive exhibits, organisers expect the summit to be a major milestone for global media innovation.
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