Post by : Bianca
Haleem
His Highness Sheikh Sultan bin Ahmed Al Qasimi, Deputy Ruler of Sharjah and Chairman of the Sharjah Media Council, attended the official launch of Madar Media on Wednesday morning. The new organisation has been established as the commercial and creative arm of Sharjah Media City (Shams) and will focus on developing creative media content and supporting the growth of the emirate's media sector.
The launch ceremony took place at the headquarters of Shams, where His Highness received a detailed presentation about Madar Media, its vision, future plans, and the range of services it will provide to strengthen the media and creative industries in Sharjah.
Focus on Sustainable Growth and Creative Talent
During the presentation, officials explained that Madar Media aims to improve the economic sustainability of the media sector while creating new opportunities for emerging media professionals, content creators, and creative projects.
The initiative is designed to encourage innovation, support content production, and provide services that help media professionals develop high-quality work across different creative fields.
Creative Projects and Entertainment Programs
His Highness was introduced to several specialised projects and programmes that will operate under Madar Media. Among them is the Comedy Club, a platform created to support comedians and young content creators by helping them produce meaningful entertainment content and promote modern creative arts within the local media industry.
He also viewed live demonstrations featuring photography designed for space and planetary environments, along with promotional photography projects that showcase the creative capabilities of Madar Media.
Wide Range of Media Services
Officials also presented the different work units that will operate under Madar Media. These include:
- Training and professional development
- Social media and influencer management
- Podcast production
- Dramatic script writing
- Film production services
- Filming location support
The organisation also introduced Madar AI, a platform that uses artificial intelligence technologies to create and design visual and audio content.
Supporting Innovation in Sharjah's Media Sector
According to officials, Madar Media aims to strengthen financial sustainability across Sharjah's media industry while encouraging excellence, innovation, and content creation. The initiative is expected to contribute to a more competitive and sustainable media environment in the emirate.
Madar Media will operate through a flexible service model that brings together facilities and services developed by Shams over recent years. These include modern photography studios, audio and video recording rooms, digital broadcasting spaces, and dedicated influencer services designed to support local creators.
Two Cooperation Agreements Signed
The launch ceremony also included the signing of two Memoranda of Understanding (MoUs).
The first agreement was signed between Madar Media, represented by Rashid Abdullah Al Obad, Director General of Sharjah Media City (Shams), and the Maraya platform of the Sharjah Broadcasting and Television Authority (SBA), represented by Mohammed Hassan Khalaf, Director General of SBA.
The second MoU was signed between Madar Media and Nikon Middle East & Africa, represented by Narendra Menon, Managing Director of Nikon Middle East & Africa.
The agreements aim to strengthen cooperation in media content development, exchange expertise, organise training programmes for media professionals, and support advanced technologies in photography and production to improve the quality of creative content in Sharjah.
Senior Officials Attend the Launch
The event was attended by several senior officials, including:
- Sheikh Saud bin Sultan Al Qasimi, Director General of the Sharjah Digital Department
- Omar Obaid Al Hosan, Undersecretary of the Ministry of Foreign Affairs
- Adel Abdullah Ali, Chief Executive Officer of Air Arabia
- Mohammed Hassan Khalaf, Director General of the Sharjah Broadcasting Authority
- Hassan Yaqoub Al Mansouri, Secretary General of the Sharjah Media Council
- Rashid Abdullah Al Obad, Director General of Sharjah Media City (Shams)
- Major General Yousef Al Shamsi, Director General of the Sharjah Civil Defence Authority
- Several other government officials and guests
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