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Paramount+ Secures Five-Year Rights to PBR's "Unleash the Beast"

Paramount+ Secures Five-Year Rights to PBR's "Unleash the Beast"

Post by : Bianca Haleem

Paramount+ has signed a five-year streaming agreement with the Professional Bull Riders to carry the top-tier "Unleash the Beast" series, with coverage set to begin this December. The move transfers full-season live access to the streaming service.

"Unleash the Beast" showcases the world’s leading 35 riders competing across 17 states for points, prize money and the championship. Paramount+ will offer live broadcasts of the five-month schedule, while CBS Sports will retain select "Game of the Week" telecasts during the 2026 season.

The deal reflects a wider industry trend of live sports moving to streaming as traditional TV audiences decline. Subscribers can expect on-demand highlights, multi-device viewing and greater flexibility to follow the PBR calendar.

The 2026 season is due to kick off in December in Manchester, New Hampshire. The agreement complements Paramount’s broader push into live sports, following its planned exclusive streaming arrangement for UFC events next year.

For fans, the partnership promises wider access to every event and live coverage from all venues, strengthening PBR’s streaming footprint and expanding Paramount+’s live sports offerings.

Nov. 6, 2025 2:28 p.m. 138
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