Post by : Mariam
Al-Faris
The Perfume Expo opened yesterday at the Jeddah Superdome, marking the start of an 11-day event as part of Jeddah Season 2025. The expo combines luxury and innovation, offering visitors a chance to explore a wide variety of local, regional, and international perfumes.
The exhibition features more than 90 brands, including exclusive launches and special offers from top perfume houses in Saudi Arabia, the Gulf, and around the world. Visitors can experience a unique interactive scent lab, where experts help them create custom fragrances.
In addition to the scent lab, the event offers specialized workshops, discussion sessions, and meetings with global industry experts. These activities give visitors insights into the art of perfumery, the latest trends in fragrance design, and techniques used by professional perfumers.
The Perfume Expo also highlights local talent, showcasing Saudi brands alongside well-known international names. This mix of local and global perfumes allows visitors to discover traditional and modern scents, enhancing their understanding of the fragrance industry.
Organizers say the event is part of Jeddah Season’s vision to host high-quality, world-class events that attract visitors from around the region and internationally. By combining culture, luxury, and innovation, the expo strengthens Jeddah’s reputation as a global event destination.
The exhibition creates an immersive experience for all attendees, offering not just a chance to purchase perfumes, but also to learn about the science and art behind them. Guests can enjoy a multi-sensory journey through scent, design, and creativity, making the expo both educational and entertaining.
With the Perfume Expo, Jeddah continues to build its position as a leading city for tourism and cultural events. The event demonstrates the city’s commitment to supporting local businesses, promoting international brands, and offering engaging experiences for residents and visitors.
The expo will run for 11 days, giving everyone the opportunity to explore the latest in fragrance trends, meet industry experts, and enjoy interactive workshops. It promises to be a major highlight of Jeddah Season 2025.
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