Riyadh Season 2025 Signs Major Sponsorship Agreements

The Riyadh Season 2025 sponsorship contracts were officially signed on Thursday at Via Riyadh. The ceremony was attended by Advisor Turki Alalshikh, Chairman of the Board of Directors of the General Entertainment Authority (GEA).

Main Sponsorship Agreement

Eng. Faisal Bafarat, CEO of the General Entertainment Authority, opened the ceremony by signing a sponsorship agreement with the Saudi Tourism Authority (STA). Abdullah Al-Haqbani, Chief of Partnerships and Executive Affairs, represented the STA.

Premium Partner Contracts

Eng. Bafarat continued to sign Premium Partner contracts with five major entities. These included the Saudi National Bank (SNB) with CEO Tariq Al-Sadhan; stc Group represented by Faisal AlSaber; Dr. Sulaiman Al Habib Medical Group (HMG) represented by Faisal Al Nassar; Saudi Aramco represented by Mohammed Al-Khaldi; and Saudi Arabian Airlines (Saudia) represented by Chief Marketing Officer Khaled Tash. Contracts were also signed with other local and international partners.

Advisor Alalshikh’s Remarks

Advisor Turki Alalshikh praised the strong trust between Riyadh Season and its private sector partners. He described the collaboration as proof of the success of the partnership model, which is built on long-term cooperation and mutual benefit.

Impact on the National Economy

Riyadh Season 2025 continues to strengthen its role in supporting the national economy. The agreements with major companies reflect a commitment to enhance entertainment activities, boost tourism, and create business opportunities in line with Saudi Arabia’s broader economic goals.

Reinforcing Riyadh’s Global Status

The season plays an important role in promoting Riyadh as a top destination for global events. By attracting local and international investments and partnerships, Riyadh Season reinforces the city’s position as a hub for cultural, entertainment, and business activities.

Alignment with Saudi Vision 2030

These sponsorships support the objectives of Saudi Vision 2030, which aims to diversify the economy, increase tourism, and develop world-class entertainment offerings. Riyadh Season remains a key project in achieving these strategic goals.

The signing of sponsorship and premium partner contracts for Riyadh Season 2025 highlights the event’s growing importance and success. With strong partnerships from leading Saudi and global companies, the season promises to deliver high-quality entertainment, support the economy, and reinforce Riyadh’s global reputation.