HYBE Unveils ABD: A New Label for Girl Groups

In a significant development for the K-pop scene, HYBE, the Korean entertainment powerhouse, has revealed the establishment of a new subsidiary label called ABD, aimed solely at the creation and management of girl groups. This news was shared on May 8, 2026, as part of HYBE's commitment to broadening its multi-label business strategy and solidifying its position in the global music industry.

The label, named ABD for “A Bold Dream,” will concentrate on cultivating unique concepts for girl groups that emphasize innovation, adaptability, and fresh ideas. HYBE's mission for this label is to venture into new artistic territories, bringing forth performances and musical styles that push the limits of conventional K-pop.

Sung Soo Han, a celebrated producer known for his work with popular groups like SEVENTEEN, IZ*ONE, and TWS, has been appointed as the creative leader of ABD’s inaugural girl group project. His reputation within the K-pop community positions him as a pivotal player in enhancing HYBE’s music production landscape.

The inaugural girl group under ABD is set to make its debut in the latter part of 2026. While specifics about the members, the group's concept, and the debut timeline are yet to be disclosed, the announcement has already stirred excitement among K-pop enthusiasts around the globe. Industry analysts foresee this project as one of HYBE's most awaited launches in years.

Leading ABD as President will be Jiwon No, who was formerly the Head of Artist Planning at PLEDIS Entertainment, another subsidiary under HYBE that manages SEVENTEEN. Jiwon No will oversee corporate management, strategic planning, and long-term objectives for ABD, while Sung Soo Han will chart the creative vision for the upcoming stars.

ABD is set to operate within HYBE's established multi-label framework, which empowers subsidiary labels with creative autonomy while leveraging HYBE’s vast global infrastructure, production resources, and international marketing capabilities. This model has previously aided various HYBE-affiliated acts in achieving worldwide acclaim.

The formation of ABD further fortifies HYBE's robust lineup of girl groups, which includes internationally acclaimed acts like LE SSERAFIM, NewJeans, and ILLIT. With the creation of this dedicated label, HYBE seems to be deepening its engagement in the competitive female K-pop market.

Industry experts assert that HYBE's initiative mirrors the escalating global appetite for Korean pop music and entertainment. Girl groups play a crucial role in elevating K-pop’s reach across various platforms, social media, and international tours. Observers anticipate that ABD will function as a venue for experimenting with new concepts tailored for a global audience.

Social media reactions among fans have been overwhelmingly positive, particularly in light of Sung Soo Han’s involvement. Many express eagerness to see his creative influence applied to a fresh girl group under HYBE’s guidance. As anticipation builds, the debut of ABD’s first group is likely to emerge as a highlight in the K-pop landscape of 2026.