Gulf Jewellery Houses Shine At Sharjah Watch And Jewellery Show

The 56th edition of the Watch and Jewellery Middle East Show, the largest gold and jewellery trade event in the region, drew significant participation from Gulf countries. Leading jewellery houses from Saudi Arabia, Bahrain, Qatar, Kuwait, and Oman joined UAE exhibitors, highlighting the exhibition’s growing regional importance.

The event was organised by Expo Centre Sharjah with support from the Sharjah Chamber of Commerce and Industry (SCCI) and featured more than 500 local and international exhibitors alongside 1,800 designers from the global jewellery and watchmaking industry.

A Strategic Business Hub

The exhibition serves as a strategic business hub for companies across the Gulf and beyond. Participants use the event to secure business deals, forge partnerships, and expand investment opportunities in the UAE and regional markets.

The Show’s global appeal continues to grow, offering a platform for both established brands and emerging designers to showcase their creativity and attract high-value clients.

Showcasing Luxury and Heritage

Leading gold retailers and jewellery houses displayed their latest collections and innovations. The event leverages Sharjah’s position as a gateway to traders and consumers with strong demand for luxury jewellery.

Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, said the exhibition enhances brand visibility and creates business growth opportunities for emerging Gulf designers. The event highlights the ability to merge traditional heritage-inspired designs with modern elegance.

Gulf Highlights: Saudi Arabia and Qatar

Among the Gulf participants, Saudi-based 4C’s Jewellery showcased an extensive collection of gold and diamond pieces, designed to suit different consumer preferences and special occasions. The company emphasised its market knowledge and expertise in luxury jewellery.

Qatari brand AlMasa Jewellery also participated, reflecting a strategic move to strengthen its Gulf market presence. Company representatives praised the exhibition for its regional importance and noted the high visitor turnout as evidence of the Show’s growing influence.

Bahrain’s Cultural Heritage in Jewellery

Bahrain’s Al Shehab Pearls presented an exclusive collection featuring natural Bahraini pearls combined with 21-carat gold and adorned with diamonds, rubies, and emeralds. The designs reflected Bahrain’s rich cultural heritage while highlighting the diversity of exhibitors at the Show.

The company praised the exhibition for fostering networking opportunities and serving as a global hub for the jewellery industry.

Sponsors and Visitor Information

The exhibition was backed by Al Romaizan Gold and Jewellery as the diamond sponsor and Salem Al Shueibi Jewellery as the platinum sponsor.

The event remained open to visitors on Sunday from 13:00 to 22:00, offering a chance to explore the latest trends and innovations in jewellery and luxury watches, as well as meet industry leaders and designers.

Promoting Regional and Global Jewellery Trade

Overall, the 56th Watch and Jewellery Middle East Show reinforced Sharjah’s status as a centre for luxury trade. By bringing together regional and international brands, the exhibition supports growth, networking, and innovation in the jewellery and watch industry.

The event also underlines the enduring value of Gulf gold and jewellery, combining craftsmanship, heritage, and modern design to appeal to global markets.