Domino’s CEO Resigns as Company Shifts Strategy

In a notable leadership change, Domino’s UK has announced the resignation of its CEO, Andrew Rennie, effective immediately, as the company aims to expand beyond its traditional pizza offerings. Nicola Frampton, the current chief operations officer, steps in as interim CEO.

Rennie’s exit comes amid concerns regarding market saturation in the UK pizza industry. He previously indicated to the Financial Times that significant growth opportunities are dwindling in this sector, prompting the need for the brand to pursue new revenue streams.

Chick ‘N’ Dip: Exploring New Avenues

This year, Domino’s launched the Chick ‘N’ Dip sub-brand to respond to the increasing demand for chicken products in the UK. The brand has successfully expanded to around 200 locations, with plans for a wider rollout across the chain by 2026.

This strategic shift indicates the company’s effort to lessen its dependency on pizza sales, which have seen a decline due to rising prices and diminishing demand. In the last three months, Domino’s reported a decrease in pizza sales—a trend observed industry-wide, with competitors like Pizza Hut also facing difficulties, including the closure of 68 UK locations this year.

Focus on Leadership and Growth

Internal sources reveal that friction with the board over the management of Domino’s pizza operations may have contributed to Rennie’s resignation. Chairman Ian Bull stated that the board remains dedicated to growing the core business while exploring fresh opportunities, signaling a cautious yet ambitious strategy ahead.

As interim CEO, Frampton plans to strengthen the supply chain, drive product innovation, and prepare for the launch of a national loyalty program next year. The board is seeking a permanent CEO to continue balancing the stabilization of pizza sales with the exploration of newer offerings.

With shares falling approximately 14% over the past year, Domino’s faces a period of challenges but also potential as it negotiates this transitional phase, aiming to blend its traditional strengths with a modern approach to meet evolving consumer preferences.