Post by : Bianca
Haleem
The Dubai Chamber of Commerce, part of Dubai Chambers, hosted the inaugural event for its 2026 ‘In Focus’ series. This initiative aims to assist Dubai firms in identifying expansion opportunities in Ethiopia, Ghana, and South Africa.
The event saw over 228 attendees and concentrated on essential trade and investment avenues within these African economies. Discussions included how businesses can successfully operate in the region, focusing on lucrative economic sectors and effective market entry strategies for sustainable growth.
Additionally, the event presented the ‘New Horizons’ initiative, which enables Dubai firms to participate in trade missions coordinated by Dubai Chamber of Commerce. These missions are slated for targeted global markets and will include business networking, investment talks, and partnership opportunities, with trips to Ethiopia, Ghana, and South Africa planned for the first half of 2026.
His Excellency Mohammad Ali Rashed Lootah, President and CEO of Dubai Chambers, remarked that the chamber is dedicated to assisting businesses in tapping into new global markets. His vision is to empower companies to forge robust partnerships, grow sustainably, and enhance their competitiveness via clear market analytics and professional advice.
Trade statistics shared during the event showcased the robust economic connections between Dubai and Africa. In 2024, non-oil trade with Ethiopia reached AED 6.6 billion, marking a 90% year-on-year increase. Dubai’s non-oil trade with Ghana surged to AED 24.7 billion, a 75% rise, while South Africa saw a 20% increase, reaching AED 29 billion.
The presentation also elaborated on how Dubai Chamber of Commerce aids firms in entering international markets, covering aspects like market research, company establishment, joint ventures, and access to current business intelligence.
Participants in the ‘In Focus’ series receive specialized market insights and comprehensive support throughout their global expansion efforts, ensuring they make well-informed decisions and establish thriving operations abroad.
English
