GPSSA Showcases AI-Powered Services At GITEX Global 2025

The General Pension and Social Security Authority (GPSSA) is participating in GITEX Global 2025, held at the Dubai World Trade Centre from 13th to 17th October. This event is recognized as one of the world’s leading technology exhibitions, offering a platform for organizations to showcase innovations and explore future trends. GPSSA’s involvement demonstrates its commitment to modernizing government services and adopting advanced digital technologies.

Introducing the Ma'ashi Digital Platform

At GITEX, GPSSA will present its comprehensive digital platform, “Ma'ashi,” designed to enhance service delivery for insured individuals, retirees, and employers. The platform allows users to access a range of services online, streamlining procedures and improving convenience. Visitors will see live demonstrations highlighting how Ma'ashi simplifies interactions with GPSSA and ensures faster, more efficient service.

Data Correction Feature Enhances Accuracy

A key feature of the Ma'ashi platform is the newly activated “Data Correction” function. This tool empowers users to directly verify and modify their personal data before submitting requests to GPSSA. By enabling insured individuals, retirees, and employers to manage their information accurately, the feature improves data integrity, accelerates processing times, and increases transparency across all services.

AI Integration for Future Services

GPSSA will also showcase an initial prototype of AI use cases, demonstrating the potential for artificial intelligence to transform government services. These AI-driven solutions aim to make public services faster, simpler, and more efficient. Visitors will gain insight into how AI can improve decision-making, automate routine tasks, and enhance customer satisfaction in the public sector.

Collaboration and Innovation Opportunities

GITEX Global provides GPSSA with an ideal platform to explore partnerships with government and private sector entities. By leveraging global innovations, GPSSA aims to improve service quality and operational efficiency. The event also enables the authority to engage directly with stakeholders and customers, gathering feedback to guide future development and continuous improvement of its digital services.

Enhancing Customer Experience

GPSSA emphasizes the importance of customer-centric service delivery. Through the Ma'ashi platform and AI initiatives, the authority seeks to create a seamless, transparent, and responsive experience for all users. Visitors at GITEX can witness firsthand how these innovations are designed to meet the evolving expectations of the public and improve overall satisfaction.

Commitment to Digital Transformation

The participation at GITEX 2025 aligns with the UAE government’s broader digital transformation journey. GPSSA’s focus on technology, AI integration, and interactive platforms like Ma'ashi reflects a strategic approach to modernizing public services and enhancing accessibility, efficiency, and accuracy in government operations.

By showcasing its digital initiatives at GITEX, GPSSA sets a benchmark for technology-driven service delivery in the region. The authority plans to continue expanding AI applications and digital solutions, ensuring that future government services remain innovative, user-friendly, and efficient for all stakeholders.