Sharjah Chamber Promotes Food Exports at Anuga 2025

The Sharjah Chamber of Commerce and Industry (SCCI), represented by the Sharjah Exports Development Center (SEDC), took part in Anuga 2025, one of the largest international trade fairs for the food and beverage industry. The event was held in Cologne, Germany, and attracted major global companies, investors, and experts from around the world. The participation of SCCI highlights Sharjah’s efforts to promote its food sector and strengthen its presence in international markets.

Promoting Sharjah’s Food Industry

By joining the exhibition, the Sharjah Chamber reaffirmed its strong commitment to supporting local food producers and helping them expand their reach globally. The participation aimed to boost the visibility of Emirati food products in European markets and introduce them to new business opportunities. It also offered Sharjah-based companies valuable exposure to global food trends and innovations that can enhance their competitiveness and encourage export growth.

A Unified Platform for Sharjah Companies

The SCCI’s participation in Anuga 2025 was organized under a collective platform, bringing together several leading food manufacturing and trade companies from the emirate. This joint presence helped demonstrate the diversity and quality of Sharjah’s food products to an international audience. The official delegation was led by Ali Abdullah Al Jari, Director of the Sharjah Export Development Centre, and Maha Mansour Al Zarouni, Senior Exhibitions Executive, who both played key roles in promoting Sharjah’s business strengths at the event.

Supporting Export Growth and Investment

The initiative was designed to attract foreign investment into Sharjah’s food industry and reinforce its status as a regional hub for food manufacturing and exports. The Chamber’s participation at Anuga 2025 aligns with Sharjah’s broader economic goals of encouraging industrial innovation and building sustainable business growth. By connecting with international investors and trade partners, the Chamber aims to create more opportunities for local producers and exporters.

Focus on Global Food Security

The participation of the Sharjah Chamber also highlights the emirate’s ongoing commitment to supporting global food security efforts. Through active involvement in international exhibitions like Anuga, Sharjah promotes the development of competitive and innovative food products that meet global standards. The event provided a valuable platform for Sharjah companies to learn about the latest technologies and sustainable practices in the food sector.

Chamber’s Commitment to Export Expansion

Ali Abdullah Al Jari, Director of the Sharjah Export Development Centre, emphasized that the Chamber’s presence at Anuga 2025 is part of its continuous efforts to strengthen the global reach of UAE’s food and beverage industry. He explained that Anuga provides an ideal platform to showcase national products, build trade connections, and explore new trends in supply chain and food technology. The participation, he added, helps promote Sharjah’s export potential and supports access to new markets across Europe and other regions.

Learning from Global Innovations

Al Jari also highlighted that participating in such major exhibitions allows local companies to keep pace with international market trends. These include growing interest in organic, health-focused, and plant-based food production, which are becoming increasingly popular worldwide. By staying informed and adapting to these global changes, Sharjah’s food companies can improve their competitiveness and ensure long-term sustainable growth.

Strengthening Sharjah’s Economic Presence

Through its efforts at Anuga 2025, the Sharjah Chamber is helping strengthen the emirate’s economic presence on the global stage. The Chamber continues to provide platforms for Sharjah businesses to display their products, connect with buyers, and establish partnerships that contribute to export growth. The focus on innovation, sustainability, and quality ensures that Sharjah’s food sector remains one of the fastest-growing in the region.

The Sharjah Chamber’s role at Anuga 2025 reflects the emirate’s vision for sustainable economic development and global trade cooperation. By supporting the food industry and connecting local producers with international markets, SCCI contributes to the UAE’s national goals of diversifying exports and achieving food sustainability. The participation at this world-renowned exhibition marks another milestone in Sharjah’s journey toward becoming a global leader in food manufacturing and trade.