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Prosus Said to Weigh Interest in Mobile.de as Bidders Gather

Prosus Said to Weigh Interest in Mobile.de as Bidders Gather

Post by : Bianca Haleem

Investors are circling Mobile.de as its owners evaluate options that could include a partial sale or an initial public offering next year. Dutch tech investor Prosus is reported to have expressed preliminary interest, underscoring mounting competition in Europe's used-car classifieds market.

Mobile.de, the largest automotive marketplace in Germany, is currently controlled by private equity firms Permira and Blackstone after their 2023 acquisition from Norway's Adevinta. The platform's value is being discussed at around €10 billion ($11.66 billion), drawing renewed attention from buyers and IPO watchers.

Sources say Prosus may pursue an approach via its classifieds unit OLX, joining other potential suitors such as EQT, Cinven and Apax. No formal sale process has been launched, but the rumours reflect Mobile.de's prominent role in the European auto classifieds sector.

The interest comes after Prosus paid €1.1 billion for French used-car site La Centrale, signaling its push into Europe's auto marketplaces. Meanwhile, Permira and Blackstone have been reshaping Mobile.de's footprint, having divested its Spanish arm to EQT and Austria's Willhaben to a group of investors.

As the online car market across Europe gathers pace, the flurry of investor attention highlights both the consolidation potential and the prominence of an IPO as the likely path forward for Mobile.de.

Nov. 6, 2025 6:02 p.m. 2186
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